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This past Sunday, the New Haven Register reported on some of the restoration work the company I work for had recently completed for the Shubert Theater in New Haven. The article, titled "Spiffed-Up Shubert", was featured on the front page of the "Arts" section and included a photo of some of us who had been involved with the project along with some of the lighting fixtures that were restored. It was nice to see the compliment about lightrestoration.com, a website I've been writing for and maintaining over the past year.
One year ago I wrote about the possibility of having one’s online reputation ruined through the poor choices of another person with the same name. I suggested that in order for people to prevent this, they should register a domain, set up a blog, and get proactive in controlling their online identity.
A few people, including my friend Mike, took that advice and registered a domain. I’m sure he’s now glad he did because just the other night a person who had his same name, age, and lived in the same state was arrested on drug charges.
With his name broadcasted all over the news Mike quickly wrote a post on his blog titled “I DID NOT GET ARRESTED LAST NIGHT“. If Mike didn’t take steps to control his online identity his reputation could have been permanently damaged. But because he did, he was able to quickly clear things up via his blog and now if anyone were to Google his name they’d quickly find out the truth.
Moral of the story: start blogging or people may erroneously believe you’re a drug dealer.
Dad, travel junkie, Beatles fan, & married to the lovely Kelly Henri. Work-wise I'm a Marketing Strategist and Agency Owner with 15+ years specializing in digital analytics, marketing automation and inbound marketing, & web development. Read my blog, follow me on one of the networks below, or contact me for work.Read on...